Our group focuses on relationships& teamwork, sharing business knowledge, and creating co-marketing partnerships for small businesses in Victorville and surrounding areas. We look to market outside our group, not to focus just on marketing within the group.
We are NOT a group formed just to trade customer referrals with members - it is to learn and to foster marketing partnerships and combine our marketing efforts with others.
We teach the concepts of Gorilla Marketing and the Red Dot principle.

We cannot emphasize this point enough... Our focus is on building partnerships and marketing directed outside of the group, rather than just exchanging customer referrals within the group. We are not a group formed solely for referral trading. Instead, we aim to learn from each other, foster meaningful marketing partnerships, and collaborate on joint marketing efforts that extend beyond our group. By combining our marketing resources with other businesses, we can reach a larger audience and create more impactful promotional opportunities.
And for some, having a group of other to push you and to motivate you to be a consistant and effective marketer.

Attendance is not required, and no one will be monitoring or shaming you for missing meetings.
However, we do encourage consistent attendance. The group thrives on sharing marketing insights, success stories, news, and opportunities for collaboration. Missing meetings can impact others, as our collective knowledge and efforts are what make the group valuable.
We also aim to be a source of motivation for maintaining good marketing practices and consistent frequency, which many small businesses struggle with. Regular participation helps ensure you stay on track and contribute to the success of the group.

Small business owners, entrepreneurs, and professionals interested in growing their businesses through collaboration, knowledge sharing, and marketing partnerships are welcome. We also welcome sales reps and other non-small business individuals who wish to improve and share ideas, lessons, and success stories.

Yes, guests are welcome to attend our meetings! We encourage you to bring potential business partners or others who may benefit from the group. Please use the Attenhub feature to RSVP and include the number of guests attending.
After two meetings, guests who are not part of a member's business or immediate family must register and become members to continue attending. To ensure a productive environment, we ask that each member limit continuous (non-paying member) guest to one per meeting—typically a direct family member (such as a spouse) or a single staff member.
Please understand, most groups charge much more, the memebership fee is low and is needed to cover the cost of providing the support and lesson content. We need the memebership fees to continue supporting these groups.

Yes, the membership fee is $25 per month. If a enfohub website customer, the memberships fee is 50% off.
Fees are paid through Stripe credit card processing and automatically billed every 30 days.

Our group is supported by enfohub's Networking program, which is a low-cost program designed to focus on the essentials & keep expenses minimal. Each chapter has the flexibility to create its own rules and structure. While our chapter does not provide food & drinks at our meetings, this can be added should the members wish to add them. That requires someone take on the responsibility of organizing and collecting the shared costs.

There are no set locations and times and we encourage our members to host meetings so they can make hosting a meeting part of their marketing.
Chapters are free to meet at any location of their choice.
Our chapter is lucky to have the Meeting Room at the Dome to meet, but we also want to meet at a variety of different locations.
Should you miss a meeting, it is wise to check with the Attenhub feature on the website to verify the time, date and location of the next meeting.
We are a weekly evening group, until we agree to change that - Thursdays at 5:30 pm to 7:30 pm.
Group members will determine the days, times, frequency, and locations of future meetings.

We’d love for you to check us out - the more the better! While you can simply show up, we encourage you to RSVP through the Attenhub feature. This helps us better prepare for the number of attendees at each meeting.
There are no other requirements—feel free to attend, participate, and even suggest ideas for the group and please share your thoughts on any small business lesson and skill. We're here to learn and grow together!

Each chapter in the enfohub Networking Program is free to create a structure that works best for them. For our Victorville Chapter #101, our typical meeting format is as follows:
Group Discussion: We start with a discussion where members can share relevant news, events, success stories, and lessons learned. This allows us to accommodate those who may arrive late.
Business Lesson: Next, we watch or listen to a 20-minute business lesson provided by a enfohub App Manager, selected by the group, followed by a discussion.
Marketing Partnerships: The meeting ends with an open session for members to request marketing partners and exchange marketing ideas. Members may split into smaller groups to collaborate on creating marketing plans.

Co-marketing partnerships are about small businesses collaborating to market their products and services, similar to how big corporations do—despite having limited budgets. These partnerships involve businesses working together on marketing initiatives, such as joint social media campaigns or shared promotions, to increase visibility for everyone involved.
For example, a social media post that promotes four businesses can reach a much larger audience—potentially four times as many customers. Additionally, the time and cost of creating shared marketing content are split among the partners, creating savings for all.
Co-marketing partnerships also help keep businesses motivated and accountable. When working together, members are more likely to stay on track with their marketing efforts, reducing procrastination and increasing overall effectiveness.

Guerrilla Marketing is an unconventional, low-cost marketing strategy that focuses on using creative, unexpected tactics to promote a product, service, or brand. Unlike traditional marketing, which often involves hefty advertising budgets, guerrilla marketing thrives on creativity, resourcefulness, and imagination to make a big impact with a small budget.

Key characteristics of guerrilla marketing include:

Low Cost: Guerrilla marketing is budget-friendly, relying on creativity and available resources instead of expensive ad campaigns.
Creativity: It uses out-of-the-box ideas that capture attention and create memorable experiences.
Engagement: It encourages direct or indirect interaction with the target audience, making them a part of the campaign.
Sneak Approach: For example, a social media post featuring a hardware store's staff enjoying lunch from a marketing partner, while a customer, like a plumber, shops for sprinkler parts. In one post, three businesses advertise their services, creating a subtle but effective promotion.
Cross-Promotion of Unrelated Businesses: Guerrilla marketing is also about creating collaborative campaigns between completely unrelated businesses, expanding reach by leveraging each business's audience. A clothing boutique could collaborate with a coffee shop for a joint promotion, where customers get a discount at one business when they purchase at the other, introducing their audiences to new brands they might not have encountered otherwise.
Viral Potential: Guerrilla marketing aims to create buzz and spark word-of-mouth, with the hope that the campaign will be shared across social media and other platforms.
Wider Exposure: A potential customer engaged with a brand they like may also be exposed to other businesses they wouldn’t have noticed otherwise. This broadens the business's visibility and introduces it to new audiences.
Examples of guerrilla marketing include videos featuring multiple businesses, or popup events where unrelated businesses collaborate. The goal is to make a lasting impression with minimal investment while reaching customers who might not have otherwise discovered the business.

We plan to incorporate Zoom access and occasional live streams for our meetings. Stay tuned for future announcements!

enfohub offers a website builder specifically designed just for small businesses, and many users highly recommend it. However, while enfohub is a business with costs to cover, our primary goal is to support small businesses and the Networking Program is an example of that. The founders of enfohub all come from small business backgrounds themselves!
We believe every small business should have a website, as websites are a crucial part of marketing and often serve as a business’s 24/7 salesforce. There is a lot of discussion around websites—how they work, best practices, and how to make them effective. When websites are discussed within the group, the enfohub website builder is most likely used as the example, simply because it is what we know best. However, using an enfohub website is neither required nor expected. There’s no pressure to purchase anything—our focus is on helping your business grow in whatever way works best for you.

Yes, it's easy! There is a $150 setup fee (usually shared with the initial membership) and a recurring the membership fees cover the program's costs - there are no additional program fees. A minimum of 14 members is required after 3 months, but there’s a flexible, stepped rate, giving you 3 months to reach the minimum. Should you not have the minimum number of members, members can raise the monthly rate to meet the minimum program fee.
Each chapter receives a pre-designed website, tailored specifically for them. An administrator is needed to manage the site and serve as the primary contact with enfohub. All membership payments are processed automatically via credit card, and the administrator's management duties are minimal.
Each chapter is free to customize the program to best fit their members.